Your knowledge of targeting by decile 3 rows of 10

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your knowledge of Targeting by Decile (3 Rows of 10 Columns (boxes) each):Title the first row AND complete the 10 columns in this rowTitle the second row AND complete the 10 columns in this rowTitle the thirdrow AND complete the 10 columns in this row (the informationin these 10 columns is NOT known with specific certainty but make itDIRECTIONALLYCORRECT)Question 37 27 ptsFrom the 2H Weekly Supplemental Reading, write a paragraph for each of the3 business leaders covered (Mary Barra, GM, Jeff Bezos, Amazon, and SherylSandberg, Facebook). From your reading, class lecture and discussion, as wellas your own developed perspectives, describe/comment on the followingtraits for each:Business philosophy(ies) and Leadership style(s) with examples:Q38Pepperidge Farms, makers of quality baked goods has increased its sales inthe U.S. by a minimum of 15% each year for the past 10 years. In 2021, theywill be launching products (3) into a new food space: Specialty Treats forDogs. This represents an entirely new Customer Segment and as result, willrequire heavy spend to capture Market Share in this competitive space.
As Marketing V.P., you are preparing a presentation to senior management.One of the items you feel is important to cover is the Cost of CustomerAcquisition (CCA). Your Brand Director for Pepperidge Farms Specialty DogTreats has determined that it will cost $1,000,000 in total for all Marketingactivities for these 3 new products with entirely new customers. Sheestimates that this will result in a total of 5,000 NEW customers in thecalendar year 2021. Initial projections are that this will carve out a 7% MarketShare for this Market Segment, with sales totaling $500,000 the first year,$1,000,000 in year 2, and $2,800,000 in year 3.A) What is the CCA (Cost of Customer Acquisition) in 2021 for the aboveprojections? Show your work in addition to your answer$ _____________B) Based on the above answer (A), what would be the expected CLV(Customer Lifetime Value) goal for EACH individual customer?$ _____________
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Term
Spring
Professor
NELSON
Tags
Marketing, sales force, sales representatives, Sales and Marketing Departments

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