They get to the line and they are waiting they fall

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they get to the line and they are waiting, they fall into the realm of buying a convenience product. It requires little shopping effort and it is readily available to them on the way out of the store. In stores like Wal-mart and Sam’s club, they do differ slightly (from regular grocery stores) in how they distribute the Cookies ‘n’ Crème bars. While places like Hannaford and Price Chopper normally sell cookies ‘n’ crème bars by their checkout lines, Wal-mart and Sam’s Club sell them larger or by the bulk. As mentioned previously, there is a giant Cookies ‘n’ Crème bar that is sold in Wal-mart. This chocolate bar is sold in the actual candy isle, next to all the other over-sized candy-bars. It is sold right next to the other Hershey Bars such as the original, Cadbury Bars, Symphony, etc. It would be assumed that since it’s next to other Hershey’s bars, it may be overshadowed. However, this bar is the only one of its kind in packaging and in the Hershey’s products; therefore it is not in any competition with the other bars.
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  • Fall '08
  • Harmon,T
  • Supermarket, Grocery store, Hypermarket, Tops Markets LLC, Crème bar

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