Marketing 100 – Marketing Crafton Hills College 3.Create a listing of approximately twenty (20) products that you often purchase for personal use and/or that are present in your home. Your listing should include a variety of different product types. For each of the products you listed, speculate whether the product was routed through the marketing channel using exclusive, selective, or intensivedistribution. Product Distribution intensity level 1 2 3 4 5 6 7 8 9 1 0 1 1 12 1 3 1 4 15 1 6 1 7 1 8 19 20 73121d2c6bb2474a90417094b7df98313edf2fe7.doc 3/6/2015 2
Marketing 100 – Marketing Crafton Hills College 4.Proctor & Gamble and Wal-Mart are key partners in a shared channel. P&G is one of Wal-Mart’s biggest suppliers, and Wal-Mart provides extremely detailed scanner data about customer purchases of P&G products. Wal-Mart has begun selling its own brand of Sam’s Choice laundry detergent in bright orange bottles alongside P&G’s Tide, but fora greatly reduced price. What do you think will be the impact of this new product on what has been a stable channel relationship? 3
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