Tourism management programs share a common goal of cultivating among graduates

Tourism management programs share a common goal of

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these applications find in the “real-world” context.Tourism management programs share a commongoal of cultivating among graduates “a total enter-prise approach with core competencies in problemsolving, analytical abilities, IT application, literacyin office automation, and life long learning” (Cho& Conolly, 1999), and the application of appropri-ate and relevant IT concepts facilitates attaining thisgoal. Besides, equipping tourism business manage-ment students with such skills and competencies al-lows them to explore opportunities in areas of theservice sector other than tourism. These consider-ations lead towards designating the conceptual andstrategically focused applications as being “careercritical.” As illustrated in Figure 2, this aspect of ITforms the critical backbone from the perspective ofgathering and processing raw data into generatinginformation and thereby analyzing it into derivingand creating knowledge.However, creation of knowledge does not serveas an end in itself. In an industry such as tourismand hospitality wherein both “high tech” and “highTable 1Real-World Uses of Career Critical ApplicationsStrategic/GenericQuadrantApplicationsExamples of “Real-World” Application in Hospitality & Tourism BusinessesAccessClient data warehousing/retrieval for marketing purposes and customer relationship management (CRM)IT TheoryFormulation of corporate IT strategy, optimal choice of platform (hardware & software), sound investment policiesExcel“What if” analysis, modeling, forecasting for optimizing returns on human, financial, and time resourcesInternetMarketing intelligence, communication, advertising, and promotionProjectFeasibility study, optimal allocation of resources, timelines, planning and execution of capital- and labor-intensive projectsSPSSStatistical insight into assessment of customer satisfaction and feedback, marketing research
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IT COMPETENCIES IN TOURISM EDUCATION53touch” are essential success factors, it is imperativethat the advantages that accrue from the applicationof technology be leveraged in an effective and effi-cient manner from the perspective of the human–ITinterface. However, what this study has not addressedis the question of inclusion of contemporary issuesin the domain of convergence of IT and businessinto the tourism management education curriculum.The absence of these topics such as e-banking, m-commerce, business to business (B2B), and businessto consumer (B2C) transactions in the curriculumdoes not, in any way, diminish their significance totourism management. On the contrary, it brings intofocus the lacunae in the existing curriculum in gen-eral and the syllabi of IT-intensive subjects in par-ticular, the study of which provides scope for fur-ther research into this domain. On the same note, itwould also be worthwhile to debate on the inclusionof advanced topics such as IT-enabled business plansinto the undergraduate curriculum as this would pro-vide an opportunity to the students to gain valuableinsights into the strategic aspects of management
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  • Summer '15
  • Mr. Chavez
  • Management, Tourism Education

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