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Okay i lied i actually did announce it on my

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Okay I lied. I actually did announce it on myAlexisDawes.comblogwhich istechnically my own traffic source. But even still, the majority of customers comethrough Rack and Write.
166PROFITS:I started earning money from the first day that I announced the Rack and Writewebsite on my blog.Now keep in mind that this is a print product. It costs me around $24 to printeverything at FedEx Office (formerly Kinkos). And then another $4 for a binder.I also offer free shipping anywhere in the world. Shipping ranges from $11-$25depending on where I‟m sending it to.So let‟s say on the highest end of the scale I‟m paying $54 to print and ship thepackage. It costs $129, so I net $70(I took away PayPal fees also).I sell anywhere from 3-10 of these a week. On the low end, that‟s $840 a monthin profits. On the high end, it‟s $2,800 a month. Nowadays I average around$1,500-$1,700 a month, or $18,000 a year.And because this is an evergreen topic, I can continue to sell this puppy for yearsand years and years.IMPORTANT LESSONS:1) Creating your own traffic source isn’t always easy –but the payoff can beawesome.It took me a good 8 weeks to put everything together for Rack and Write. I had towrite all the article titles, write descriptions for all the articles. Then I had to figureout which ones required nouns, verbs, etc.Once that was done, I had a programmer put together the website infrastructure.Then I had to pay someone to manually enter all the article titles and descriptions.Needless to say, it was quite a bit of work.But it was totally worth it. Rack and Write gets a lot of organic traffic fromGoogle. I get a ton of repeat visitors, which slowly translates into paying
167customers. And if I ever want to promote anything else on the Rack and Writewebsite, I‟ve basically got my own billboard.If I ever decide to sell Rack and Write (which I seriously doubt) it‟s very muchready to go. It‟s always good to have a few sites like this in case you need cashright away. It‟s like insurance.2)Don’t be afraid to be comprehensive.I often say that desperate infoproducts shouldn‟t be more than 50 pages long. Butthere are exceptions to the rule.I decided to make Good and Fast a bigger product because there were already abunch of content creation tools, e-books and articles that re-hashed the sameinformation. And yet they missed some very key componentslike research.I didn‟t want buyers to feel like they were getting something that they could findelsewhere. So I made Good and Fast fatter.3) Sometimes a simple switch in format can make potential buyers feel thatyour information is different.Nearly all of the content creation infoproducts out there were e-books.I didn‟twant to be lumped into that category. So I raised the price and did a print productinstead.

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