Okay i lied i actually did announce it on my

Okay I lied. I actually did announce it on my AlexisDawes.com blog – which is
technically my own traffic source. But even still, the majority of customers come
through Rack and Write.

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PROFITS:
I started earning money from the first day that I announced the Rack and Write
website on my blog.
Now keep in mind that this is a print product. It costs me around $24 to print
everything at FedEx Office (formerly Kinko ‟ s). And then another $4 for a binder.
I also offer free shipping anywhere in the world. Shipping ranges from $11-$25
depending on where I‟m sending it to.
So let‟s say on the highest end of the scale I‟m paying $54 to print and ship the
package. It costs $129, so I net $70 – (I took away PayPal fees also).
I sell anywhere from 3- 10 of these a week. On the low end, that‟s $840 a month
in profits. On the high end, it‟s $2,800 a month. Nowad ays I average around
$1,500-$1,700 a month, or $18,000 a year.
And because this is an evergreen topic, I can continue to sell this puppy for years
and years and years.
IMPORTANT LESSONS:
1) Creating your own traffic source isn’t always easy – but the payoff can be
awesome.
It took me a good 8 weeks to put everything together for Rack and Write. I had to
write all the article titles, write descriptions for all the articles. Then I had to figure
out which ones required nouns, verbs, etc.
Once that was done, I had a programmer put together the website infrastructure.
Then I had to pay someone to manually enter all the article titles and descriptions.
Needless to say, it was quite a bit of work.
But it was totally worth it. Rack and Write gets a lot of organic traffic from
Google. I get a ton of repeat visitors, which slowly translates into paying

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customers. And if I ever want to promote anything else on the Rack and Write
website, I‟ve basically got my own billboard.
If I ever decide to se ll Rack and Write (which I seriously doubt) it‟s very much
ready to go. It‟s always good to have a few sites like this in case you need cash
right away. It‟s like insurance.
2) Don’t be afraid to be comprehensive.
I often say that desperate infoproducts s houldn‟t be more than 50 pages long. But
there are exceptions to the rule.
I decided to make Good and Fast a bigger product because there were already a
bunch of content creation tools, e-books and articles that re-hashed the same
information. And yet they missed some very key components – like research.
I didn‟t want buyers to feel like they were getting something that they could find
elsewhere. So I made Good and Fast fatter.
3) Sometimes a simple switch in format can make potential buyers feel that
your information is different.
Nearly all of the content creation infoproducts out there were e-books. I didn‟t
want to be lumped into that category. So I raised the price and did a print product
instead.