All apple products are designed in order to

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All Apple products are designed in order to contribute to the ecosystem. By adding the Apple 5G Wi-Fi System as an all-in-one 5G to wireless internet solution, the product shall contribute to the ecosystem and add value to the brand. The Apple 5G Wi-Fi System will enable Apple to obtain a differentiated and strategic position to fully utilize 5G Wireless technology within the Apple brand. III. Need a. Target Market i. Basic Demographics In order to establish a target market for the product, Apple must consider the demographics of the user base. “Apple uses mono-segment type of positioning and makes a positing appeal towards a single customer segment. The multinational technology company positions itself as a premium brand offering products and services with advanced functions and capabilities for additional costs. Accordingly, Apple target customer segment comprise well-off individuals who are willing to pay extra for technology products and services with advanced design, functions and capabilities. (Dudovskiy 2018)” This effectively illustrates the primary demographic for Apple product users. Since the Apple 5G serves as an enhancement product to the rest of the brand product line, the company will market the Apple 5G Wi-Fi System towards the same individuals. Additionally, the company will also market the product towards small
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businesses that utilize Apple products as point-of-sale devices. By targeting involved individuals with extra income, Apple can ensure that the Apple 5G Wi-Fi System will be a success. ii. Other In addition to the target demographic, consumers with other characteristics might make the decision to purchase the Apple 5G Wi-Fi System. For example, Apple consumers have a remarkable amount of brand loyalty. This is due in part to the humanized experience that Apple creates for its users. As explained by Digital Trends, “Apple has been declared the most customer-pleasing company in almost all markets that it operates in. In a study that looks at customer loyalty and engagement, Apple topped a number of important categories, including smartphones, tablets, and laptop computers.” (Martindale 2017) Brand loyalty is an incredibly powerful asset for Apple, and has worked in tandem with the branding in order to continuously bring forth new sales to the target market. Additionally, Apple consumers select the company’s products due to additional cognitive factors. According to Research Methodology, Apple users sought out specific benefits when purchasing specific Apple products. Some of these benefits include sense of achievement and belonging, as well as self-expression. (Dudovskiy 2018) Apple users tend to be more involved in belonging to a specific community of Apple power users. This is another example of the humanized ecosystem created by the Apple brand.
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