The world market the ubiquitousness of products made

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the world market. The ubiquitousness of products made in China and Chinese production is a direct result of the global transfer and integration of the manufacturing supply chain since the 1980s. When the Chinese economy became global, design turned into a recognized and respected business tool that both the state and privately owned companies in China strive to harness for their respective purposes. The Original Equipment Manufacturer1 Model (OEM) is no longer sustainable as it does not allow for continued business development. There is now a call and a need for more ODM, OBM and OSM models within Chinese business. What we see is a shift from made in China to created in China . This shift marks a transformation in the way Chinese companies perceive design. In fact, it represents a milestone in the development of design management in China. It is predicted that design management as a practice will facilitate the gradual movement of Chinese companies to the centre stage of the world market. Design in the Context of the Changing Chinese Economy Tremendous changes occurred in China between 1978 and 2008. It developed from a poor country into the third largest economy in the world. China has been transformed Design and Design Management in China 421 from an enclosed, backwards and autocratic society into a more open and increasingly global community. From a traditional, agricultural country in the preliminary stages of industrialization, it has progressively become an industrial society in which modern information technology is widely used. In thirty years, China has completed a process of industrialization that took Western countries more than a hundred years to accomplish. The China model has turned out to be the most important event in the history of international economic development since the late twentieth century. It was this economic phenomenon that gave rise to contemporary design in China. In view of the global changes in the twentieth century, the government of China was deeply aware of the importance of economic reform and social revival to uplift the country from years of stagnation. On the one hand, the purpose and function of industrial design became noticeable to society when the country started to reform and change from a governmentplanned economy to a market economy. Industrial design was gradually introduced and became influential. On the other hand, economic development relied heavily on export manufacture and markets. Hence multinational companies held the advantage in technology and management; under these circumstances it was extremely difficult for local design to survive. The progress of the Chinese economy reflected the growth of local companies. In the initial stage of economic development, local companies had to struggle for capital accumulation through very low cost mass production. Cost, market share and technology were therefore the major concerns of those companies. Design was thought to be an additional production expenditure and increased the risk of sales of a new product.
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