95 in order to maintain optimal nutritional status in

95
In order to maintain optimal nutritional status in the country, it is important to give nutrition
knowledge and media education to the masses, especially to children in the schools. Childrem
spend quite lot of time in schools, therefore it can provide excellent platform to motivate and
influence students‟ to have better health through media literacy programmes. Davis (1993)
has also suggested that media literacy should introduce as a regular course of study for
students. It has become imperative in educational system to prepare the students with the
skills needed to become critical media consumers, particularly while watching advertising.
He further emphasized the fact that the perfect time to teach them how to become critical
consumers in the early years of adolescent‟s life w hen they are studying in middle school (p.
S 33).
Teaching media literacy can be a major paradigm shift for many teachers because it requires
movement from a psychological model of education to a sociological one (Luke & Freebody,
1997). Therefore, media literacy programmes in schools would help adolescents as well as
teachers to become critical consumers. This would help them to use media in a positive and
right manner and become responsible media consumers.

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3.4 REFERENCES
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