Marketer a crucial element in understanding any

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marketer, a crucial element in understanding any nation’s business and political culture is the subjective perception of its history.AACSB: AnalyticBlooms: UnderstandDifficulty Level: 2 MediumLearning Objective: 03-03 How culture interprets events through its own eyesTopic: Historical Perspective in Global Business3-75
93.In the context of the subjective nature of historical events, contrast the American and Mexican perspectives on the Monroe Doctrine. Which popular statement typifies the difference between the perspectives? Citizens of the United States feel they have been good neighbors. They see the Monroe Doctrine as protection for Latin America from European colonization and the intervention of Europe in the governments of the Western Hemisphere. Latin Americans, in contrast, tend to see the Monroe Doctrine as an offensive expression of U.S. influence in Latin America. To put it another way, “Europe keep your hands off—Latin America is only for the United States,” an attitude perhaps typified by former U.S. President Ulysses S. Grant, who, in a speech in Mexico in 1880, described Mexico as a “magnificent mine” that lay waiting south of the border for North American interests. The following statement typifies the difference in the perspectives. Most Americans would agree with President John F. Kennedy’s proclamation during a visit to Mexico that “Geography has made us neighbors, tradition has made us friends.” North Americans may be surprised to learn that most Mexicans felt it more accurate to say “Geography has made us closer, tradition has made us far apart.”AACSB: AnalyticBlooms: RememberDifficulty Level: 2 MediumLearning Objective: 03-03 How culture interprets events through its own eyesTopic: Historical Perspective in Global Business94.Briefly describe the policies that were accepted the basis for U.S. foreign policy during the 19th and 20th centuries. Manifest Destiny and the Monroe Doctrine were accepted as the basis for U.S. foreign policy during much of the 19th and 20th centuries. Manifest Destiny, in its broadest interpretation, meant that Americans were a chosen people ordained by God to create a model society. More specifically, it referred to the territorial expansion of the United States from the Atlantic to the Pacific. The idea of Manifest Destiny was used to justify the U.S. annexation of Texas, Oregon, New Mexico, and California and, later, U.S. involvement in Cuba, Alaska, Hawaii, and the Philippines. The Monroe Doctrine was enunciated by President James Monroe in a public statement proclaiming three basic dicta: no further European colonization in the New World, abstention of the United States from European political affairs, and nonintervention of European governments in the governments of the Western Hemisphere. After 1870, interpretation of the Monroe Doctrine became increasinglybroad. In 1881, its principles were evoked in discussing the development of a canal across the Isthmus of Panama.

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