Talent is intended to provide allstate with the

talent is intended to provide Allstate with the expertise to plan develop and implement changes to
the information technology infrastructure.
Such experienced specialist will be focused on developing the most effective information
technology infrastructure to achieve the organizational goals of increasing online capabilities of
the organization (Bloom, 2015). The assumption is that an intuitive internet-based interface will
increase the willingness of customers to buy Allstate Insurance Corporation’s products and
services. The internet-based interface will also facilitate interaction between the customer and
the company; thereby further supporting the customer focus of the firm.
The changes that the Director of Platform Engineering, Matt Curry is setting out to
implement will require a significant amount of the organization’s resources. The investment to
change the current business model to one that is cloud-centric will test the willingness to change
of the organization. The fact that Allstate identified the performance issue and set in motion a
corrective course of action is a significant strength of the company and will likely result in

ALLSTATE INSURANCE CORPORATION CASE ANALYSIS 39
gaining market share, increased revenue and an overall increased customer relationship
experience.
Diversity of products and services. When the company was established in 1931 the
sole focus was on selling auto insurance policies (Allstate, 2016). This niche market provide
opportunity that was exploited and resulted in growth. The history of the company encompasses
several occurrences in which the leadership decided to expand the product line to enter new
niches of the insurance industry. As a result, the Allstate Insurance Corporation now sells a
variety of insurance products and services that are intended to offer protection from financial loss
in the event of an unplanned incident as well as financial products including asset management
and accumulation services.
Such a diverse product line of products and services provides Allstate Insurance
Corporation with a competitive advantage. If government regulation or policies, stakeholders’
initiatives or some other unexpected factors negatively affect the revenue of one or two product
lines, the diversification acts as a mitigating factor to avoid a catastrophic result. In addition, the
existence of various products and services serve to generate multiple revenue streams because of
the opportunity to offer a desirable product of service to various customers.
The multiple opportunities to engage customers and maintain a lasting relationship
provides the added benefit of the convenience of having a single provider for his or her needs.
For example, a customer who maintains relationship with the firm because of auto insurance, at
some point the customer might want to expand the relationship to include other products or
services offered. Therefore, offering a diverse line of products and services is a strength of the
organization.

ALLSTATE INSURANCE CORPORATION CASE ANALYSIS 40
Environment initiatives.