Items consumed in one or a few uses such as food and

19. Items consumed in one or a few uses, such as food and fuel, are referred to as .
A. services
B. perishable goods
C. durable goods
D. disposable goods
E. nondurable goods
20. Among consumer products, advertising and wide distribution are especially important for
21. Which of the following is the best example of a nondurable good?

22. Which of the following is the best example of a nondurable good?
23. Advertising is important for products, such as Butterfinger candy bars and Dasani bottled water, that are
purchased frequently and at a relatively low cost. Also, wide distribution in retail outlets is essential.
Why?
A. They are highly sought-after goods that are purchased from wholesalers.
B. They are unsought products, so advertising promotes consumers' impulse purchases.
C. They are nondurable goods and easily substitutable, so consumers need to be reminded of their
existence.
D. They are shopping products and can easily go out of stock.
E. They are semi-durable goods, so advertising helps to maintain steady demand.
24. A durable good is defined as a(n)
25. Products that usually last over many uses, such as cars and appliances, are referred to as
26. Which of the following is considered a durable good?
27. Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for
money or something else of value are referred to as .
A. services
B. goods
C. products
D. marketing mix
E. ideas
28. Services refer to