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Correct Answer:Marketing channels.
Question 34 out of 4 pointsWhat is the first consideration in demand chain planning?AnswerSelected Answer:The target market.Correct Answer:The target market.Question 44 out of 4 pointsWhat channel length consists of producers selling direct to the customer through methods such as door-to-door sales, mail order or internet sales?AnswerSelected Answer:Zero level channel.Correct Answer:Zero level channel.Question 54 out of 4 pointsWhat is the ability to alter channel member behavior so that they take actions they would not have otherwise taken?AnswerSelected Answer:Channel power.Correct Answer:Channel power.
Question 64 out of 4 pointsA producer hopes to obtain more dedicated and knowledgeable selling through which distribution strategy?AnswerSelected Answer:Correct Answer:Exclusive distribution.