Campbells soup company ran a series of radio ads tied

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45. Campbell's Soup Company ran a series of radio ads tied to local weather forecasts. Before an impending storm, the ads said "Time to stock up on Campbell's Soup." During the storm, the ads said, "Stay home and stay warm with Campbell's Soup." The first ad was __________ advertising, while the second ad was __________ advertising. A. informative; persuasive B. persuasive; reminder C. reminder; persuasive D. discussive; informative E. institutional; persuasive 46. The California Raisin Advisory Board used to run ads featuring "The California Raisins," a fictitious R&B musical group composed of dancing raisins who boogied to the song, "I Heard it Through the Grapevine." The ads, which were hugely popular and which gave rise to a line of raisin-themed merchandise, were designed to encourage raisin consumption. This campaign was an example of:
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47. A __________ is an advertisement that focuses on public welfare issues. 48. First Lady Michelle Obama has recorded an ad encouraging parents to teach their children good nutrition habits in order to stem the increase in child obesity. This message is an example of: 49. Because PSAs are a special class of advertising, FCC rules require: A. consumers to listen to them. B. court approval before they are aired. C. all advertisers to contribute to them. D. broadcasters to devote a specific amount of free time to E. all of these. 50. Smokey the Bear, McGruff the Crime Dog, and Rosie the Riveter (during World War II) are examples of successful:
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51. Regardless of the objective of the advertising campaign, each campaign's objectives must be: 52. Ryan is attempting to create a budget for his firm's advertising campaign. From experience, Ryan knows that he cannot just pull out an old budget and update it. Instead, the advertising budget will depend on:
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