Link Opportunity MappingGood links are scarce, so we make sure they are going to the right place on your site by assigningtargets through traffic impact. By finding pages on the edge of ranking on the first page, we are able to get our clients the quickest traffic turnaround.Topical Research for ContentKeyword research is a landmark tactic that hampers content performance. Instead, we investigatesituations that not only help us identify the right keywords but also trends and topics. In addition,we will map these topics in different stages in the fireplace of your site. Everything from top to bottom is calculated for and created in your campaign.
Organic Content Promotionit’s not enough to just click publish and expect you’re content to rank: you need to promote it. We train our team to organically promote all recently published posts through Quora, Reddit, Facebook, and industry-relevant forums.Skyscraper Content OutreachFor every piece of content we publish, we find websites that are already linking to similar pieces of content. We then send them an outreach email asking for link placements, aka the skyscraper technique.Ongoing Link OutreachWe divide the construction of links into 2 categories: ongoing and campaigns. The construction of ongoing links comprises guest publications, sponsored publications, and dissemination of niche bloggers. We schedule these outreach emails to run throughout the life of your campaign, so we are constantly creating links.Link Building CampaignsThe campaigns include dissemination to reporters, dissemination of infographics, dissemination of product reviews and dissemination of influence of social networks. Our goal is to run 1 of these campaigns per month throughout the life of your campaign. Our team also builds links manually.Reporting, Analysis, ConsultingOur reports are more than just numbers; It is an in-depth analysis of the health and performance of your entire website. Each month we review our work and make adjustments as necessary.Our Standard 6 Month SEO Project Roadmap
Month 1In-Depth Keyword PlanningSend keywords to be targeted to the client to get approvedCompetitors Analysis of your 3 Biggest CompetitorsIndustry Trend AnalysisAudience Persona IdentificationKeyword Difficulty AnalysisPerform SEO Technical AuditPerform Backlink AuditPerform Local SEO AuditMonth 2Commencement of Link Building Strategy – indefinitelyImplementation of the keyword gap analysis report.Brief content writers on targeted keywords for article/webpage creation.Implement Content on exciting or new pages based on keyword research.Full On-Page SEO to commence once articles have been published.Create a Google Plus Business AccountMonth 3Conversion Optimization with clear “call to actions”.Website Architecture EnhancementStart with SEO technical issue clean up and optimizationSite speed OptimizationMobile OptimizationMonth 4Implementation of Schema Mark up on all pagesSkyscraper Content Outreach strategy.
Promotion of Skyscraper articlesTopical Research for Content Creation
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