into employment are cultural forces that will potentially benefit the export of CoolRays. There is 15 "Japan Disposable Personal Income | 1963-2017 | Data | Chart | Calendar." Japan Disposable Personal Income | 1963-2017 | Data | Chart | Calendar. N.p., n.d. Web. 08 Mar. 2017.16"Japan Gross Domestic Product." Japanmacroadvisors.com. Japan Macro Advisors, n.d. Web. 08 Mar. 2017.17Solutions, EIU Digital. "Japan." Japan Economy, Politics and GDP Growth Summary - The Economist Intelligence Unit. N.p., n.d. Web. 08 Mar. 2017.
J a p a n 2 0 1 7 S p r i n g | 21a massive push in Japan of café culture. As many younger and middle aged people are becoming more interested in western culture, the demand for products similar to and including CoolRay’s coffee will rise greatly.This section contains many excellent points. Please consider expanding and putting into a table form.
J a p a n 2 0 1 7 S p r i n g | 22Marketing Strategy – Chloe NaylorA successful marketing strategy is one that is both realistic and can be efficiently implemented within that specific market. CoolRay Gourmet Coffee Beans’ success will be determined by how well it is integrated into the market and how the consumers react to the imported coffee bean product as well. Even though there is a large emerging market for coffee products, CoolRay Gourmet Coffee Beans is a step above all other competitors in that it is a luxury coffee bean produced in the United States while most other popular coffee brands are manufactured in Japan. CoolRay Gourmet Coffee Beans would be entering a niche market, a more segmented market for specialized products and in which the target market would be any Japanese citizen with refined tastes in need of a quality, luxury coffee brand. How CoolRay Gourmet Coffee Beans is going to penetrate the market is at a high initial price with CoolRay taking 10% margin over costs and discounting the retailer the other 10%. All in all, a push strategy will be implemented to distribute the products to the ultimate consumer by “pushing” the products through to the retailer and having them “push” through to the consumer. From there the retailers will advertise and use other forms of promotion to sell CoolRay Gourmet Coffee Beans to the consumer. The push strategy will be used to “push” the coffee beans through specialty shops that offer a wide variety of imported and domestic coffee beans, cafés that serve coffee products, and Japanese grocery stores that regularly stock coffee beans.When exporting to the Japanese consumer, CoolRay Gourmet Coffee Beans must take into account that the typical Japanese buyer will not want to pay a huge premium for the coffee beans and is usually of a younger age or is middle aged so income can vary widely between those two groups. The overall expected sales of CoolRay Gourmet Coffee Beans would be floating around 1,000-2,000 pounds of coffee beans every month. Starbucks has a huge cult
J a p a n 2 0 1 7 S p r i n g | 23following in Japan due to the major western influence sweeping the younger generations and a bag of their own coffee beans is priced at 2,400¥. The expected price of the final product will be