bibliographic/Data Sources table can be added at the bottom of the table. PART 2: Social Media & Marketing [25 points] Company #1: The Home Depot Company URL: 1 Which of the 3 generation is being PRIMARILY targeted? How did you reach this conclusion? Home Dept is a “home improvement” store that primarily targets the baby boomer generation since their generation owns more homes than any other generation. The baby boomer generation accounts for roughly half of Home Depot's revenue, which is unsurprising considering about 40% of the nation's homeowners are boomers, and they own about half of the total home value in the country (housingwire.com). Furthermore, their use of video marketing creates an authentic in-store approach that also coincides with the preferred communication methods of baby boomers, who value face-to-face communication. - boomers-keep-millennials-from-buying-homes 2 What Social Media is used in this website: [Be specific]
Facebook YouTube Blogs – “Apron Blog” 3 Do you believe that the use of social media in marketing this product/service is effective from a marketing perspective? Home Depot use of “video marketing” is very effective when marketing their products via social media. In 2010, Home Depot launched an extension of their corporate webpage called “How-To Community”, where Home Depot employees visually demonstrate via video how to use Home Depot products. These videos are also submitted on their corporates Facebook page, Youtube channel, and Blog sites. A year after the launch of the “How-To Community”, 6,000 videos were viewed in more than 30 countries. This has drastically expanded Home Depot’s market since customers feel more informed and confident about Home Depot’s products. - pays/229865/ Company #2: Nike Company URL: Nike.com 1.Which of the 3 generation is being PRIMARILY targeted? How did you reach this conclusion?
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- Fall '16
- Ronald Sterling
- History, Generation Y, Generation X, Generation