By partnering up with aw in canada the expansion was

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Beyond Meat, they provide them with access to a large already established consumer base. By partnering up with A&W in Canada the expansion was successful. Since globalization is so new to Beyond Meat they have had very minimal failures. The only backlash to their products have been from some preference choices by a very small population and the price point of their products. But their successes have far outweighed any minor failures that may of occurred thus far in their globalization process. Doubling sales within the past year and successfully entering two global markets is no small feat. One thing Beyond Meat has over other companies is that it is a food company, eating is something that is enjoyed around the world in many different cultures. People will spend money on food whether it be for the necessity to eat or to entertain it is something that will never go out of style. In the future Beyond Meat has their sights set on further global expansion and has already made a blog post stating these plans coming into fruition (Beyond Meat, 2018). They will be partnering with the largest grocery chain across the pond, something that could provide them with the opportunity to outsell the US. I thoroughly enjoyed researching a company that I have been a consumer of since I started following a vegan diet. I find it interesting that the target market is not in fact vegans, but
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GLOBALIZATION OF BEYOND MEAT 14 instead meat eating consumers. I hope you enjoyed learning about Beyond Meats global growth and their plans on expanding across the globe as much as I did. It is quite comforting to know there is a company that is trying to get the word out about plant-based and how it can positively impact our planet.
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GLOBALIZATION OF BEYOND MEAT 15 Bibliography Beyond Meat. (2018, November 13). The Beyond Burger is NOw in the UK!. Retrieved November 30, 2018, from . Byrd, E. (2018, May 14). Beyond Meat Goes Global. Retrieved October 30, 2018, from . Lor, J. (2017, August 21). The Beyond Burger Launches In HK: A Closer Look At The Vegan Patty That Wants To Change The World. Retrieved November 30, 2018, from . Well to do. (2018, July 19). Exclusive: Inside Beyond Meat’s innovative future food lab. Retrieved October 30, 2018, from - lab Heath, Thomas. (2018, October 26). Whole Foods makes a big change in the meat department with a new veggie burger. Retrieved December 2, 2018, from - story.html Chiorando, Maria. (2018, August 1). US Plant-Based Meat Sales Hit $270 Million Skyrocketing by 24%. Retrieved December 2, 2018, from
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  • Fall '12
  • MARTINEZ
  • Hamburger, Veganism

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