Which of the four new ps encompasses the which of the

Which of the four new Ps encompasses the
Which of the four new Ps encompasses the
old four Ps as well as a range of other
old four Ps as well as a range of other
marketing activities that might not fit well into
marketing activities that might not fit well into
the old view of marketing?
the old view of marketing?
A) programs
A) programs
B) processes
B) processes
C) promotion
C) promotion
D) people
D) people
E) performance
E) performance
A
Page: 25
Page: 25
At the heart of any marketing program is the
At the heart of any marketing program is the
firm's ________, its tangible offering to the
firm's ________, its tangible offering to the
market.
market.
Page: 27
Page: 27
________ activities include those the
________ activities include those the
D
D
E
E
A
A
D
D

________ activities include those the
________ activities include those the
company undertakes to make the product
company undertakes to make the product
accessible and available to target customers.
accessible and available to target customers.
Page: 27 Page: 27
A marketer's only concern is how best to
A marketer's only concern is how best to
create demand for a new product produced by
create demand for a new product produced by
his company. Improving product design is not
his company. Improving product design is not
his responsibility.
his responsibility.
Page: 4 Page: 4
A short definition of marketing is "meeting
A short definition of marketing is "meeting
needs profitably."
needs profitably."
Page: 5
Page: 5
Services constitute the bulk of most countries'
Services constitute the bulk of most countries'
production and marketing efforts.
production and marketing efforts.
Page: 5
Page: 5
The U.S. economy today consists of a 70-30
The U.S. economy today consists of a 70-30
services-to-goods mix.
services-to-goods mix.