Chapter 01 - The Scope and Challenge of International Marketing100.(p. 11)How can a manager construct a marketing program designed for optimal adjustmentto the uncertainty of the business climate?
AACSB: Reflective ThinkingBloom's: ComprehensionDifficulty Level: HardLearning Objective: 01-03 The scope of the international marketing taskTopic: Marketing Decision Factors101.(p. 11)List the domestic environment uncontrollables that influence an international marketer.
AACSB: AnalyticBloom's: KnowledgeDifficulty Level: EasyLearning Objective: 01-03 The scope of the international marketing taskTopic: Aspects of the Domestic Environment1-37