Since women were beginning to gain rights and become

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Since women were beginning to gain rights and become an equivalent to men the cigarette company felt that advertisements should shift gears and try to earn the women’s attention since they were living in a time where their voices were now being heard. Their campaigns sparked the rise in teenage girl smokers because young ladies were trying to live out their liberation, which Virginia Slims promoted. Men were no longer the dominant gender and as this change was grasped by society, television was right there ready to change with it. Cultural changes also pertained to the marriages and what was classified as a couple in the social norm. In the 1950s most couples who married were heterosexuals of the same race and in a lot of old school cases the same ethnicity. In my family in particular everyone has married another Italian because they grew up around that 5
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familiarity of culture. My background of full-blood Italians is just one scenario where males and females met, had the same background, the same traditions, the same religions, and the same skin color. Obviously this mimicry between spouses would not last forever. As time went on, marriage began to occur between blacks and whites, Latinos and Americans, men and men, women and women, and Christians and Jews. Love transformed from something intended for a man and woman of similar cultures to something intended for everyone and anyone. Along with this change came acceptance. This acceptance was not necessarily volunteered in every person’s case, but rather was taken as an obligation. People are different, but we are still people no matter what titles our gender, skin color, ethnicity, or religion. Television began to take this change and this acceptance and broadcast them through episodic series, specifically family sitcoms in order to appeal to an audience that was growing diversified and demanding less than average family portrayals. I polled my friends and family for a total of 20 people to get their opinions on the new family portrayals and censorship on television. The ages ranged from 11 years old to 80 years old because I wanted to obtain the opinions across a broad, fair range of viewers. My grandparents, parents, and some aunts and uncles all responded with disapproval for the type of exposure on television today. They believed that this was a disregard for the well-being and preservation of innocence for the public, especially adolescents and young children who watch primetime television with their parents. When I asked my friends (ages 17-19) what they thought about it I got varying replies. Some believed that it was too explicit and should be fixed while others thought that despite its lack of modesty, television today was merely showing what our culture has become and we might as well embrace it. Finally, I polled a few of my cousins who range in age from 11 to 15 and when I asked them what they thought of shows like “Modern Family” and “Two And A
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