Secondly for a long time the video gaming industry has been dominated by Sony

is yet to see. Secondly, for a long time the video gaming industry has been dominated by Sony, Microsoft and Nintendo. So through the monopoly they possess in the gaming industry, they have been able to set trends and do things that are in their best interest. And at occasions have also been pretty mediocre in their performances. But with no one in the market to challenge them they have gotten away with their mediocrity and thus have been able to maintain their market shares. So by creating a console that is as good if not better than the existing consoles, we are giving a very viable option to all gamers who are not happy with the existing consoles. by creating a new console to challenge these giants of the gaming industry, we will be setting the industry on a new path in which if you are not competitive you lose your market share to better competitors. Then companies like Sony and Microsoft would also have to pull up their socks in order to survive in the market. And also creating a challenging atmosphere where companies compete to do better rather than them being able to slack off and be mediocre without any consequences. Company & Industry When we discuss the origins & structure of how we came up with the idea of this venture , it was a collective brainchild of everyone involved in this project. Our main departmental heads have had a friendly relation with our company’s Executive Director before the launch of this company & one fine afternoon while we were out on a dinner, we discussed the idea of this

Business Communication Final Project Report venture for the first time ever. Our Executive Director Mr. Salman talked about how currently in the video game market only two companies have had a strong hold over everything; Microsoft & Sony with their gaming consoles Xbox & PlayStation respectively so he discussed whether it was possible for a new company to enter the market and eventually rival these companies by coming up with a new innovative technology that was never-seen before to which our eventual Research & Development department head Mr. Vohra stated that with the appropriate amount of capital invested & by hiring some of the best video game technicians and engineers, it was possible to create a new groundbreaking technology in the form of a new gaming console that could not only rival Xbox & PlayStation but could also eventually make the makers of that gaming console the market leader in the video game industry. He made this statement through the extensive research he conducted over the years on video game technology. When this revelation was made all of our departmental heads mutually became interested & eventually agreed to actually invest in this idea and decided to create the organization Puzzles Ltd. Since our Executive Director Mr. Salman was the person who invested the most amount of capital in this venture, had the largest share in the company, and was the one who first started the conversation which led us to launch the company, he served as the founder & executive director