Refer to turkey hunting equipment segmenting a market

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142. Refer to Turkey Hunting Equipment. Segmenting a market based on the fact that people who enjoy hunting typically exhibit a particular lifestyle is an example of _____ segmentation. a. benefit b. psychographic c. geographic d. geodemographic e. demographic ANS: B Psychographic segmentation is based on lifestyle as well as personality and motive. PTS: 1 REF: 122-123 OBJ: 08-4 TOP: AACSB Reflective Thinking | TB&E Model Strategy NAR: Turkey Hunting Equipment 143. Refer to Turkey Hunting Equipment. What kind of strategy does Neil Cost use to select his target mar- ket? PTS: 1 REF: 127 OBJ: 08-7 TOP: AACSB Reflective Thinking | TB&E Model Strategy NAR: Turkey Hunting Equipment 144. Refer to Turkey Hunting Equipment. Primos Hunting Calls is another company that manufactures wild turkey callers. It claims each of its callers is able to cluck, shriek, and kee-kee (three sounds that have been known to attract the wild turkey). If you buy one of Cost's callers, you are limited to one sound. In this way, Primos has implemented a(n) _____ strategy. PTS: 1 REF: 130 OBJ: 08-9 TOP: AACSB Reflective Thinking | TB&E Model Product | TB&E Model Strategy NAR: Turkey Hunting Equipment
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NARRBEGIN: Wrestling Merchandise Wrestling Merchandise Market research has shown that 6- to 17-year-old males, 18- to 24-year-old females, and 18- to 44- year-old males are most likely to watch a televised professional wrestling event or to attend a live match. Wrestling events are regularly broadcast in 120 different countries. Merchandise licensed by World Wrestling Entertainment (formerly known as the World Wrestling Federation) can be purchased at JCPenney and Wal-Mart. Clothes for adults are used to reach markets that may not buy action fig- ures, video games, and novelty candy, but who are still proud to sport World Wrestling Entertainment (WWE) trademarks. NARREND 145. Refer to Wrestling Merchandise. The groups identified above as strong wrestling fans can be described as: PTS: 1 REF: 117 OBJ: 08-1 TOP: AACSB Reflective Thinking | TB&E Model Customer NAR: Wrestling Merchandise
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  • Spring '10
  • Patterson
  • Marketing, AACSB Reflective Thinking, TB&E Model Strategy, A This magazine

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