This brand has opportunities earlier before it was

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This brand has opportunities, earlier before it was mentioned that the brand has available finances; thus, the wisest this to do is expand using the existing funds. The bran also has the localization opportunity, just like KFC is introducing new dishes to menu of their current operating market. This will help in localization, whereby this should also be implemented in Taco Bell and Pizza Hut that have localization options which are different. Yum brands also have threats that are affecting this brand. Take, for example, like competition form Mc Donald's and Dominos, whereby Mc Donald's is the majority shareholder. Also, to this, the threat of health consciousness is lurking as mentioned before only Pizza Hut has vegetarian meals. This will be a problem for this brand due to the mindset that is currently being set to reduce obesity globally. Whereby it is majorly caused by fast food, this will affect the company if they don't adapt slowly. Finally, the other threat that the Yum Brand is facing is a competition that is not organized; they have indirect competitors like Starbucks and other restaurants and small businesses which profoundly affect the Yum Brand.
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Community The Yum is not only involved in the business part of the industry, but it also has some innovative aspects that help grow the company slowly. Taking, for example, in India, the Yum brand decide to involve the audience in the brand and its successes in this market. Which was after the brand launched KFC radio that made the audience feel part of the company and not left out mainly because it was a brand that is foreign. On the other hand, this brand has mastered how they communicate to their market and audience. Take, for example, Taco Bell accounts is almost all social media platforms, but when they post a message, it will be the same, but the delivery is different in each platform. In the sense that snapchat has a modified version of the word and Instagram or Facebook has different words. Regarding this, Taco Bell was the first fast-food restaurant that adopted snapchat, and currently, they have Snapchat filters whereby customers connect on the same. Image Source;
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AdWeek Besides, the Yum community was further developed with its localization in China and other parts. Taking for example, as it was first established in Beijing in 1987 when western fast food was unrecognized in this region. Which the result was creating a novelty for the first KFC branch in this region that made the expansion more natural and paved the way for other areas like in India which are more of the same (Riley 2013). The fact that they have Yum India, Yum China, and Yum International, this creates an international community of this fast-food restaurants which has helped this brand survived up to date. Taking, for example, that is why other fats food restaurants find it hard to survive in markets like china mainly because they lack a background the same as Yum brands. The Yum brand community is all about interacting with the people and the market, and other corporate social
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  • Fall '19
  • pizza hut, Yum! Brands, Yum Brands

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