Mass communications chapter notes

Titanic cement value of radio the beginning of

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Titanic cement value of radio The Beginning of American broadcasting o Controversy regarding the first radio station to broadcast to the general public KDKA in Pittsburgh Broadcast to general public, according to publicized schedule and for purpose of stimulating consumption of radio receivers First broadcast: November 2, 1920 WHA in Madison Public sector radio station 12
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The radio industry’s first 75 years o Radio development includes… Technical chaos Pre-television structural stability Post-television refocus o Thomas Greenfield’s Radio: A Reference Guide Pioneer Era Network Era “Golden Age of Radio” Radio networks shift resources and priorities to TV Stations adopt low-cost, in-house programming targeted at comparatively narrow segments of local markets o By 1928, radio became the commercial medium we know today Formation of the Networks o Radio network was born through AT&T’s concept of using lines to connect radio stations o 1926: NBC 2 Networks: red and blue Blue Network sold in 1945 and became ABC o Radio thrive during Great Depression Advertising agencies gain tremendous influence Regulation o Radio Act of 1927 created Federal Radio Commission (FRC) to regulate radio broadcasting o 1934, Federal Communications Commission (FCC) took over o Scarcity of air time and frequencies o Trusteeship: stations must be operated in the public interest, convenience and necessity o Nobody owns a license to Broadcast ** Technological limitations and advances o Radio was most common in urban areas where advertising was popular o Static caused by natural phenomenon o Edwin Armstrong developed for remedy for static in the early 1930’s Proposed alternate FM (frequency modulation) Static-free reception FM not accepted at first Notable Programs o H.G. Well’s “War of the Worlds” on CBS, Sunday October 30, 1938 Caused widespread panic o May 6, 1937, recorded crash of the German dirigible Mindgenberg o Franklin Roosevelt and “fireside chats” 1948-1952; average ratings of radio fell by 50 % because of T.V. o Remained best source of breaking news because of bulky original T.V. sets 13
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Music and News o Most successful radio licensees cast aside the past in favor for… Local programming consisting of mostly recorded music interspersed with news supported by local advertising WNEW pioneered music-and-news o Late 1980, FM replaced AM radio as the dominant domestic radio broadcasting service o Deregulation of radio industry during administration of President Ronald Reagan o Quality of long-distance audio distribution improved along with high quality of living performances during the 1980’s Business of Commercial Radio o Commercial radio stations exist to make a profit for their licensees o Advertising revenues depend on the size and composition of a station’s audience as estimated by ratings surveys Organization of a Commercial radio station o
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  • Spring '08
  • Landesburg
  • Media, Mass Media, Federal Communications Commission, Federal Radio Commission

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