d. the strategy of closing down one or more business units ine. the strategy a company uses when it decides to allocate theorder to minimize the losses.company resources equally among all the marketing segments3. Learning effects:a. are more significant when simple steps in an assemblyprocess are performed over and over again.b. are more significant when a technologically complex task isrepeated.c. lead to diseconomies of scale.d. suggest that production costs increase because of increasinglabor productivity.e. result in unit manufacturing costs increasing by a certainamount each time output is increased. 7.A differentiated product is a product that: product.
9. Which of the following does the philosophy underlying TQMinclude? products. 26. With regard to customer defection, which of the followingstatements is incorrect? structure.the volume of customer-generated unit sales.average unit cost of each sale.that a customer stays with the company and profit per customer. 28. Which of the following statements about customer focus is false? a. It should be modeled by company leaders.b. It is a central part of TQM.c. It requires that all employees see the customer as the focus ofd. It can be achieved solely by demonstrating leadership .e. It can be facilitated by soliciting feedback from the customer.their activity.29. A company that follows a low-cost strategy could reasonably beexpected to reduce costs by: technologies.
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- Fall '09
- Marketing, c.