des WELL ho Game Sonic branding 78

Des well ho game sonic branding 78

This preview shows page 3 - 7 out of 226 pages.

destinations 72 30 WELL hospitality 74 31 Gamefluencers 76 32 Sonic branding 78 33 Singles lexicon 81 34 The new super-creatives 83 35 Analog marketing 86 36 Unbiased interfaces 88 37 Original content economy 90 38 Climate-positive brands 93 39 Unconventional brand actions 95 40 Asia’s gen Z 98 41 Futureproof recipes 101 42 Anti-Instagram interiors 103 43 Solving the surplus 106 44 Complex cocktails 108 45 Transportational spaces 109 46 Biodiverse dining 111 47 Co-cooking 113 48 Sober bars 114 49 Regenerative farming revolution 117 50 Hot new ingredients 119 Culture Tech & Innovation Travel & Hospitality Brands & Marketing Food & Drink
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51 Euphoric makeovers 123 52 Molecular spas 125 53 Transhuman beauty 127 54 Skintellectuals 130 55 Menopause beauty 132 56 IRL filters 134 57 Skincare 2.0 135 58 Lashing out 137 59 Microbiome beauty 139 60 Blue beauty 141 61 Ethical edits 144 62 Anti-excess consumerism 146 63 (AR)etail 148 64 Subscription goes east 150 65 New shopping worlds 152 66 New beauty playgrounds 154 67 Uninterrupted commerce 157 68 Death of the luxury department store 159 69 Next-gen retail spaces 161 70 The super-convenient superstore 164 71 Retro gaming retail 167 72 Haute horticulture 169 73 Jet-setting pets 172 74 Health concierges 174 75 Wellness architecture 176 76 Sensory travel 177 77 Biodata services 179 78 Cannabis consultants 182 79 The new age explorer 184 80 Vegan hotels 187 81 Healing festivals 190 82 Psychedelic health 192 83 Fast healing spaces 195 84 Digital spas 197 85 Genderless periods 198 86 PH-balanced everything 200 87 Engineering companionship 202 88 Big Tech health 203 89 Beyond cars 206 90 Death doulas 207 91 New faces of finance 210 92 Carbon credit 212 93 Data: the new currency 214 94 Biometric payments 215 95 Financial therapy 217 96 Gen Z finances 218 97 Single spending 219 98 New payment gestures 221 99 Subscription-based insurance 222 100 Branded payments 224 Beauty Retail Luxury Health Finance
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Culture
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Top: Scenic view of Aegean Sea with Athos Mountain By Gencho Petkov/Stocksy/Adobe Stock Bottom: Portrait of androgynous young man in blue velvet dress By Alexey Kuzma/Stocksy/Adobe Stock CULTURE THE FUTURE 100 6 Brands are adopting an optimistic outlook for 2020 and beyond. The past years have left societies across the world adrift in unsettling political, economic and environmental times. Consumers have been feeling more anxious than ever, with Americans among the most stressed in the world, according to a 2018 survey by Gallup. Now brands and consumers, eager to move the conversation on from bleak, dystopic times, are casting a more measured and reassuring lens on the future. “While many refer to these times as the age of anxiety, I’ve begun to feel cautiously optimistic,” Brenda Milis, creative trends lead at Adobe, tells Wunderman Thompson Intelligence. “A scaling number of creative projects and campaigns now focus on presenting honest emotions, expressiveness and connection. These are the kinds of visuals that have the power to build trust, community and help inspire thoughtful change in the world.” Lego launched a playful campaign in September 2019 with a provocative mission, asking the next generation to take on the challenge to “Rebuild the World.” Prada’s spring/summer 2020 men’s collection, Optimist Rhythm, Optimistic futures
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