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known the corporate leaders in the meeting but never worked with them on a professional level. The audience is aware of the communication breakdown but does not know how to go about it or its effects on the overall company operations.
STRATEGIC COMMUNICATIONS PLAN 3IV.What background knowledge and expertise does the audience have?The audience will be employees, vendors, suppliers and all department heads of the firm.V.What does the audience know, feel about, and expect concerning this communication?The audience is in agreement with this communication and feels that the firm needs to incorporate better communication at all levels of management. VI.What preconceptions or biases do you possess that might prevent you from building rapport with your audience?At this time, I do not believe I hold any preconceptions or biases within any ofmy colleagues. Our firm values communicating thoughtfully, regularly, and in all the small ways, this has sustained our credibility so when we have more important or difficult messages to share, our coworkers can hear us.B.What information is available about your audience?a.Roles and Responsibility.b.Communication plans.c.Pamphlets on communication styles.d.Surveys/PollsI.What research/sources will you use to obtain information about theaudience?I plan to email a brief survey, before and after, with 4-5 questions regarding personal needs for better communication skills.II.What conclusions have you been able to draw about the audience?The conclusion I have been able to draw from the audience is the importance of a quarterly conference to discuss communication concerns.C.What tone will you use to convey your message?I.Is the setting casual or formal?The setting will be casual.II.Is the communication personal or impersonal?