managers; to participate in every authorized business, including the board of directors, and the development of risk appetite; determining risk; evaluate risk, and mitigate measures to business planning. This case study demonstrates the LEGO Group's strategic risk management process and a commitment to maintain high levels of risk intelligence among business unit experts, allowing
organizations to consider shareholder value and risk prevention and mitigation make it possible to by clearly managing strategic risks, companies can avoid the erosion of value and promote value creation. In our research on high-performance companies, like these companies, the LEGO group achieves sustainable high-performance and the value of stakeholders by sustaining strategic activities within a return-driven strategic framework Found to produce The company's products meet changing customer needs while creating value through engagement platforms such as My LEGO Network, which attracts more than 400 million people and supports the product development process, Venkat Ramaswamy and Francis Gouillart please refer to. Co-creation power (Free Press 2010). The strategic challenge facing LEGO is to create an innovative product line that stimulates the company's brand. As more visual graphic toys perform technologically advanced entertainment,
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- Spring '13
- Management, Lego Group, Billund, Denmark, strategic risk management, Legoland Windsor