F11-098 - Hoang Phuong Nam.v.1.1.docx

Continuously standardize all aspects of operation

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structure of income. Continuously standardize all aspects of operation, develop infrastructure, modernize information technology, improve risk management capacity, and manage governance in accordance with international standards and practices. In 2009, with the advice of the world s leading brand name Interbrand, we officially launched the brand strategy. Not just a change of image or message, change of brand strategy is synonymous with our core change in all aspects, from products and services to thinking and attitudes. Employees daily behavior to bring more value to customers.(VIB,2018) Sizes Large businesses Large businesses Growth To become a Vietnamese bank operating in accordance with international banking standards, develop a strong brand in the direction of sticking closely with customers. To become a large-scale financial corporation with the best performance of the banking system in Vietnam by 2020. Product offered o Bank card: + Domestic and international debit cards + Domestic and international credit cards + Prepaid cards + Co-branded cards o Mobilizing, taking deposits and lending short, medium and long term from organizations and individuals o Insurance: + Car + Health + Sole trader + Cargo + Travel o Bank card: + Credit cards( World, Gold, Platinum, Classic) + Payment cards( ATM, Platinum, Classic) + Prepaid cards o Mobilizing, taking deposits and lending from organizations and individuals o Insurance: + PRU- relief lifetime + PRU- peaceful life + PRU- education plan o Loan: Car loan,Real estate loans, business loan, consumer loans o Internet Banking
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o Premium banking o Internet Banking o Capital Market o Capital Market Sustainability approach o Safe, effective and sustainable; o Faithful, dedicated, united, innovative, intellectual, disciplined; o The success of customers is the success of VietinBank. o Truthful o Encourage relationships o Modernity: o Focus on performance o Clear-headed The similarities between VIB and VietinBank(see in appendix A) 2.3 Based on Vietinbank and your chosen bank, explain their stakeholders approach using stakeholder mapping highlighting their similarities and differences. A. Building the matrix of stakeholders mapping Stakeholders mapping of VietinBank Interest/Aspiration Power/influence Low High Low Minimal Effort - Competitors - Indirect parties Keep Informed - Employees - Managers - Community - Strategic partnerships High Keep satisfied - Suppliers - Creditors Key Players Leadership
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- Normal customers - Investors Major Customers Government Shareholders S takeholders mapping of VIB Interest/Aspiration Power/influence Low High Low Minimal Effort - Competitors - Indirect parties Keep Informed - Leadership - Community - Employees - Strategic partnerships High Keep satisfied - Suppliers - Normal customers - Investors - Government Key Players Major Customers Shareholders Board B. Building stakeholder mapping, answer the questions/statements for each bank(Appendix B)
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The similarities: - There are four kinds of stakeholders which have the same interests between two banks: Shareholders, Major Customers, The Immediately Community, Competitors
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