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9. Indonesian logging companies harvest the rain forests for timber and assume that a market exists for their products. The typical Indonesian logging company has a(n) _____ orientation. a. exchange b. product c. production d. sales e. environmental ANS: C PTS: 1 REF: 5 OBJ: 01-2 TYPE: App The logging companies do not focus on the needs and desires of the marketplace.TOP: AACSB Ethics| TB&E Model Product 10. For an exchange to take place: 11. The concept of exchange is important to marketing because:
Chapter 1 An Overview of Marketing 712. Andi Littleton has inherited a Featherlite brand horse trailer from her recently deceased grandfather. A preliminary investigation has shown many people would be interested in owning a Featherlite brand horse trailer. She is considering placing an advertisement in a newspaper targeted to horse owners in the Cheyenne, Wyoming area. She has been told similar horse trailers are selling for about $14,000. Of the following, what condition is necessary for an exchange to occur between Littleton and a buyer?