The trustworthiness dimension of an online retailers

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49. The trustworthiness dimension of an online retailer's image is represented by which components? A. good product offers and information, value, aligned w interests B. fun, attractive, pleasant to browse C. easy to use and navigate, flexible site D. reputation, information safety and security E. fast and flexible delivery and transactions 50. Brands owned and sold by a specific retail outlet are known as _____. 51. Kelly likes to shop at Target. She really likes the Archer Farms brands with the rooster on the label, which is one of Target's own brands and can only be purchased there. These types of brands are known as _____.
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52. What is the key to success of store brands? 53. Sales of additional items to customers who came to purchase an advertised item are referred to as _____. A. increment al sales B. spillover sales C. marginal sales D. sales plus E. impulse sales 54. Harriet is very frugal, so she regularly combs the grocery ads looking for bargains. Usually she'll go to a particular store just to buy an advertised item, but sometimes she purchases other items that were not advertised as well. The purchase of the unadvertised items represent which type of sales?
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55. Which of the following is NOT a key decision for retailers considering price advertising? A. How large a discount to use? B. Should a reference price be used? C. What verbal statements should be used? D. What is the cost of the item compared to the total media cost? E. None of the above are key decisions. 56. A price with which other prices are compared is known as a(n) _____. 57. When a retailer represents a price as "regularly $15.99, now $9.99," the $15.99 is called the _____.
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58. Leslie loves to shop at T.J. Maxx and feels she is saving a lot of money because the price tags usually have the manufacturer's suggested retail price (MSRP) listed and crossed off and the T.J. Maxx price below much lower. The MSRP is being used as a _____. A. mark up B. base price C. reference price D. deceptive price E. perceptual price
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  • Fall '12
  • Pantel
  • d., B., c., E.

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