AACSB 3 LL 2 Learning Describe two kinds of organizations and

Aacsb 3 ll 2 learning describe two kinds of

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AACSB: 3LL: 2Learning Objective: 02-01 Describe two kinds of organizations and the three levels of strategy in them33.(p. 27)In Figure 2-1, "D" represents the A. business-unit strategy level.B.functional-level strategy level.C. corporate-level strategy level.D. Board of Directors.E. CEO.Large organizations are extremely complex. They usually consist of three organizational levels whose strategy is linked to marketing. The board of directors (A) oversees the three levels of strategy in organizations: corporate (B), business unit (C), and functional (D), that comprises the individual departments (Marketing, Finance, etc.) (E).AACSB: 3LL: 2Learning Objective: 02-01 Describe two kinds of organizations and the three levels of strategy in them2-99
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Chapter 02 - Developing Successful Marketing and Organizational Strategies34.(p. 27)In Figure 2-1, "E" represents A. Board of Directors.B. corporate-level strategy level.C.departments.D. functional-level strategy level.E. business-unit strategy level.Large organizations are extremely complex. They usually consist of three organizational levels whose strategy is linked to marketing. The board of directors (A) oversees the three levels of strategy in organizations: corporate (B), business unit (C), and functional (D), that comprises the individual departments (Marketing, Finance, etc.) (E).AACSB: 3LL: 2Learning Objective: 02-01 Describe two kinds of organizations and the three levels of strategy in them35.(p. 27)Corporate executives and world leaders are increasingly asked to address the issue of __________, a term that refers to meeting present needs "without compromising the ability of future generations to meet their own needs." A. corporate cultureB. profit marginsC. strategic directionD. acculturationE.sustainable developmentCorporate executives and world leaders are increasingly asked to address the issue of "sustainable development." This term was formally defined in a 1987 United Nations report as meeting present needs "without compromising the ability of future generations to meet their own needs."AACSB: 3LL: 2Learning Objective: 02-01 Describe two kinds of organizations and the three levels of strategy in them2-100
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Chapter 02 - Developing Successful Marketing and Organizational Strategies36.(p. 28)Bill McDermott is President and CEO of SAP Americas and Asia Pacific Japan. SAP is a company that sells extremely expensive enterprise resource planning software to large and mid-sized companies. McDermott operates at the __________ level of his organization. A. business unitB. functionalC.corporateD. strategicE. tacticalThe corporate level is where top management directs overall strategy for the entire organization.AACSB: 3LL: 3Learning Objective: 02-01 Describe two kinds of organizations and the three levels of strategy in them37.(p. 28)The level in an organization where top management directs overall strategy for the entire organization is referred to as the A.corporate level.
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  • Spring '08
  • YENIYURT
  • Marketing, Organizational Strategies, successful marketing

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