information errors and inefficiencies which is greatly impacting the company’s position in the industry. The problems stem from errors in customer contact information, emails being forgotten and billing mistakes. This disorganization has resulted in a decrease in customer satisfaction, service and loyalty. When these types of problems arise Kingo is often forced to spend hours correcting the master database. While this is being completed the company must cease operationsuntil all the errors are corrected. With the business’ reputation, heavily reliant on customer satisfaction and word of mouth, Kingo cannot afford to continue temporarily halting business operations every time database maintenance is needed. Although Kingo has a long-term vision ofgrowth and expansion it is evident that his business does not properly function with the current systems and processes in place. Kingo hopes to find a proper Information Technology (IT) solution that is easy to use, has a low cost, short to medium implementation time period, and can also adapt to long term growth and changing company. Through his own research, Kingo discovered five possible IT options that could potentially satisfy his business needs. Microsoft
You've reached the end of your free preview.
Want to read all 4 pages?
- Spring '17
- Rashmi Jain
- Economics, Marcus Kingo, Kingo