For brand 1 for our solo product it is in the

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Comment on the absolute Attractiveness for both of your above brands. For Brand 1: For our SOLO product, it is in the Professionals segment. The relative attractiveness for this brand was substantially low in this round. When I calculated the differences between the Ideal and Perceived values for each SOLO’s features, design, battery, etc… were either in the
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negatives or really low. Because of the perceived value of each of the “pieces” within the SOLO product being low, it negatively impacted the absolute attractiveness of the brand, and negatively affected our sales. Consumers were buying products from our competitors, because their absolute attraction was very low. For Brand 2: For our SOFT product, it is placed in the Savers segment. In this round, the relatively attractiveness of this brand was also significantly low. Within the company, SOFT generated the least revenue. When I calculated the differences between the Ideal and Perceived values for each SOFT’s features, design, battery, etc… were all in the negatives, with the exception of SOFT’s design and power. Despite both of these numbers not being in the negatives, it was still very low.
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