The abcs of propaganda analysis name calling trump

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The ABCs of propaganda analysisName-calling TrumpGlittering GeneralityWords of praise for a product or person; using nice words like goodness orpatriotism.TransferMere presence of celebrity around product has built in endorsementTestimonialAlso endorsement but with words and expressly supporting a product/cause.Plain FolksSpeaker presents self as averageCard StackingManipulating informationBandwagonEveryone’s doing itWWII Nazi Propaganda
Skepticism about Propaganda from WWI Germans “ripe” for propagandaMein Kampf (1925): The “cardinal rules” for successful propagandaKenneth Burke:1897-1993 Literary and rhetorical theorist who argued that rhetoric is “symbolic action”Warned against Hitler’s tactics“The rhetoric of Hitler’s will” chronicled his rise to power.Hitler’s Rhetorical Tactics:Common enemyWithout an enemy with a mindless determination to destroy everything good and beautiful, any state struggles with the economic and social problems of unemployment and poverty.ScapegoatingBlamed jews for problemsSymbolic placeHitler promoted Munichas the place where all roads must lead – geography materializing the ideology of fascism.Unifying voiceThe unification rhetoric demands a unifying voice: the entire nation must speak as one person. This is the essence of the authoritarian ideal and it produces a totalitarian, one party state.Inborn dignity
Aryan super raceSymbolic rebirth of GermanyUtopia from the ashesGoebbels, “Knowledge and Power”Hitler’s Minister of PropagandaGood propaganda = successful (not ethical!)Works best through “spoken word” Demagogues = goodStress the negative, not the positiveCreate a worldview (ideology)Leaders rise from the masses, “the weak, cowardly, lazy majority of people Triumph of the WillGerman documentary about Hitler speechesUsed lot of film / innovative techniquesWWII American Propaganda Entry:War began, 1939 / U.S. entered in 1941Concentration camp rumors, BUT U.S. was slow to respondSkeptical of “atrocity propaganda”Anti-SemitismPearl Harbor Attacks (December 7, 1941)Killed more than 2,300 Americans
U.S. declared war in Japan the next dayOffice of War InformationReplaced WWI Committee on Public InformationCreated a single line of communication about the war to the American publicMore “scientific” in approachNegotiated with press & mass mediaA “struggle for the American way of life”Prelude to WarFirst in the OWI’s series,“Why We Fight”Purpose: to persuade American troops to buy into the necessity of warFrank Capra, directorMr. Smith Goes to Washington,It’s A Wonderful LifeDer Fuehrer’s FaceDonald duck“We Can Do It!” poster mythsMYTH: The poster was commissioned/circulated by the U.S. government.REALITY: The poster was commissioned/circulated by Westinghouse production.

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