Lastly if the strategy works it promises high returns which make sit low to

Lastly if the strategy works it promises high returns

This preview shows page 43 - 46 out of 51 pages.

Lastly, if the strategy works, it promises high returns, which make sit low to moderately acceptable. 5.5.3.3. Feasibility
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5.5.3.3.1. Market research and financial cushioning This strategy is also feasible for the company. This is because of the company’s strong financial position, as well as its ability to researching into different market trends and patterns. The identification of these trends and patterns is important for being able to decide which market and industry to diversify into for the company. 5.5.4. Increasing existing advertising expenditure 5.5.4.1. Suitability 5.5.4.1.1. Focused budgeting This strategy is suitable because the company has high and focused budgeting for marketing and communications. This would also allow Navigating Change at Alaska s Southcentral Foundation to withdraw from failing markets or markets that have a weak share, and gain access to rising markets. 5.5.4.1.2. Strategic marketing The company will be able to exploit its research and development for strategic marketing Navigating Change at Alaska s Southcentral Foundation will also make use of existing systems and products to reach new consumer groups through marketing. 5.5.4.2. Acceptability 5.5.4.2.1. Return on investment The strategy is acceptable because it poses a low risk in terms of investment in strategic marketing. Also, it promises high returns on investment in marketing through the promise of increased awareness, increased penetration, increased brand recall and brand recognition – all of which will translate into higher sales. Lastly, stakeholders will also not frown upon this strategy, which makes it more acceptable to implement. 5.5.4.3. Feasibility 5.5.4.3.1. Market research and financial cushioning The strategy is highly feasible because the company has a strong financial standing. This means that the company can afford to increases budget for marketing purposes. However, for the stagey to be successful, it is important that the company aces sure that all promotional campaigns developed are in sync with consumer needs, demands and behaviour. This is again possible for the company because of its investment in research and development. 6. FINAL RECOMMENDATIONS
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Based on the overall internal and external analysis done for Navigating Change at Alaska s Southcentral Foundation, this section will offer recommendations which will help the company take on strategic directions that will enhance its core competencies and capabilities, as well as reduce its chances for risks and threats? The following recommendations are thus made for Navigating Change at Alaska s Southcentral Foundation : 6.1. Strengthen distribution network 6.1.1. Control This is an important strategic recommendation as it will allow higher control to the company over its products in different markets. The company will be able to control where its products are placed, and thereby, will also be able to enhance the accessibility and easy availability of its products.
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  • Fall '14
  • Primas
  • The Chaser, Alaska s Southcentral Foundation

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