Definition Stakeholder Mapping is a process and visual tool to clarify and

Definition stakeholder mapping is a process and

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Definition Stakeholder Mapping is a process and visual tool to clarify and categorize the various stakeholders by drawing further pictures of what the stakeholder groups are, which interests they represent, the amount of power they possess, whether they represent inhibiting or supporting factors for the organization to realize its objectives, or methods in which they should be dealt with. It allows to understand who the stakeholders are for the organisation. Stakeholder mapping is a collaborative process of analysis, debate and discussion that draws from multiple perspectives to determine appropriate partners.
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Methodology: Stakeholder power/interest Grid Why use this technique? If a NGO wants to determine impact that stakeholders have on his project, the stakeholder power/interest analysis can help in this. It can also help selecting the proper communication approach for each stakeholder group. This technique is also known as stakeholder power/interest matrix, Stakeholder power/interest grid, PI grid, Influence/Interest matrix. This model classifies stakeholders based on their power and interest in the project. It allocates the stakeholders to one of the categories: high power / high interest high power / low interest low power / high interest low power / low interest How do I do it? Step 1: Identify stakeholders. (describe some useful techniques to do that) Step 2: Draw a two dimensional-matrix ,see an example below: Step 3: Assign stakeholders to one of four categories. Depending on the category, this model suggests different ways how to deal with these stakeholders. Stakeholders with high power and low interest shall be kept satisfied. Those with low interest and low power shall be only involved with minimum effort. A stakeholder with low power and high interest in a project shall be keep informed and finally the high power, high interest stakeholders shall be closely involved and informed. This estimation has to be decided by each organisanisation.
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Tips: Common mistake is to draw the stakeholders where they should be or perhaps where a project manager would like them to be instead of illustrating the real situation. For a balanced, objective view it is recommended to do it with a project manager and/or other colleagues. Each quadrant in the matrix indicates the recommended communication strategy with stakeholders. Advantages: Helps discovering where the real power over a project is located and therefore making better project decisions. Helps finding the right communication means with stakeholders. Disadvantages: Can be subjective. To benefit must be performed on regular basis. Plotting a stakeholder on this matrix does not show his attitude towards our initiative. We do not know whether a stakeholder is for or against it. Sometimes symbols like (+, -, or 0) are used to indicate that a stakeholder shows positive, negative or neutral attitude.
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  • Power, project manager, Stakeholder analysis, projectmanager

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