Our proven reliabilityvalue to our current clients

extend our client base at the expense of our competitors. Our proven
reliability/value to our current clients, will entice new clients and some old
clients to return to our service.
Competitor details
Compet
itor
Establ
ished
date
Size Mark
et
share
(%)
Value to
custom
ers
Strengths Weaknesse
s
Fastway
Courier
s
2003 800
across
Austra
lia.
12%
of
NSW
Price
and
Reliabilit
y.
National
Organisation
Overhead
costs are
high to
maintain a
National
presence.
DHL
Express
1990 350,0
00
globall
y.
11%
of
NSW
Price
and
Reliabilit
y.
The Brand
and the
global aspect
of their
slogan “We
Deliver,
anywhere/e
verywhere”
Too big, to
care about
NSW
marketplace
.
4.2 Risks and opportunities
BSBMGT617 Develop and implement a business plan Assessment– Version: 1.0 (Created: 11/09/17;
Printed: 10/09/18)
This document is uncontrolled version when printed.

Strengths Weaknesses
Sydney, High Traffic volume ( lots
of parcels)
87% retention rate of customers.
Not available to Regional areas of
NSW, restricted to Sydney region
only.
Opportunities Threats
We can be Regional very quickly.
Starting with NEWCASTLE,
WOLLONGONG AND CENTRAL
WEST OF NSW.
A number of Competitors are already
Regional and National.
Advertising & promotional strategy
Planned promotion
/advertising type
Expected business
improvement
Cost
($)
Target
date
mail-out, giveaway,
media release, social
media campaign or
event. ]
[ How do you expect it will
improve your business
success? ]
[ $ ] [ Month
/Year ]
Sales & distribution channels
BSBMGT617 Develop and implement a business plan Assessment– Version: 1.0 (Created: 11/09/17;
Printed: 10/09/18)
This document is uncontrolled version when printed.

Channel
type
Products/s
ervices
Percenta
ge of
sales (%)
Advantages Disadvantages
Communic
ation
[List all the
products/se
rvices sold
via this
channel ]
[ What
percenta
ge of
overall
sales do
you
expect to
sell via
this
channel? ]
[ What
advantages are
there of using
this channel for
these products? ]
[ What
challenges do
you expect to
face using this
channel? How
will you
overcome
them? ]
Distribution [List all the
products/se
rvices sold
via this
channel ]
[ What
percenta
ge of
overall
sales do
you
expect to
sell via
this
channel? ]
[ What
advantages are
there of using
this channel for
these products? ]
[ What
challenges do
you expect to
face using this
channel? How
will you
overcome
them? ]
Risk management
[ List the potential risks (in order of likelihood) that could impact your business. ]
BSBMGT617 Develop and implement a business plan Assessment– Version: 1.0 (Created: 11/09/17;
Printed: 10/09/18)
This document is uncontrolled version when printed.

Risk Likelihood Impact Strategy
[ Description of the risk
and the potential
impact to your
business. ]
[ Highly
Unlikely,
Unlikely,
Likely, Highly
Likely ]
[ High,
Medium
, Low ]
[ What actions will you
take to
minimise/mitigate the
potential risk to your
business? ]
Driver/Truck Failure.
Causing reliability of
deliveries to decrease
Unlikely Medium Contingency plans in
place for Contractor -
Relief Drivers/Trucks to
pick - up and deliver.