A quality perceived by internal panels b quality

  • Broward College
  • MAR 2141
  • Test Prep
  • monilly
  • 281
  • 93% (181) 168 out of 181 people found this document helpful

This preview shows page 93 - 96 out of 281 pages.

We have textbook solutions for you!
The document you are viewing contains questions related to this textbook.
International Financial Management
The document you are viewing contains questions related to this textbook.
Chapter 3 / Exercise 19
International Financial Management
Madura
Expert Verified
A. Quality perceived by internal panels B.Quality measured by objective third parties C. Quality assurance from internal vendors D. Quality measured by NGO activist groups E. Quality certified by quality circles Quality is also measured in many industries by objective third parties. In the United States, J.D. Power and Associates has expanded its auto quality ratings, which are based on consumer surveys, to other areas, such as computers. AACSB: Analytic Bloom's: Knowledge Difficulty Level: Medium Learning Objective: 13-02 The importance of quality and how quality is defi ned Topic: Quality Defined
We have textbook solutions for you!
The document you are viewing contains questions related to this textbook.
International Financial Management
The document you are viewing contains questions related to this textbook.
Chapter 3 / Exercise 19
International Financial Management
Madura
Expert Verified
34.(p. 363)In many countries, the term used to describe the changes mandated by local product and service standards is product ____. A. localization B. blending C. standardization D. dilution E.homologation A product may have to change in a number of ways to meet the physical or mandatory requirements of a new market, ranging from simple package changes to total redesign of the physical core product. The term used to describe the changes mandated by local product and service standards is product homologation. AACSB: Analytic Bloom's: Knowledge Difficulty Level: Hard Learning Objective: 13-03 Physical; mandatory; and cultural requirements for product adaptation Topic: Physical or Mandatory Requirements and Adaptation 35.(p. 363)Vital Health Products found out that they had to reduce the length of the tread in their treadmills sold in China owing to the shorter legs of the average Chinese person. By doing this Vital has achieved product ____. A.homologation B. standardization C. dilution D. flexibility E. repositioning A product may have to change in a number of ways to meet the physical or mandatory requirements of a new market, ranging from simple package changes to total redesign of the physical core product. The term used to describe the changes mandated by local product and service standards is product homologation. AACSB: Reflective thinking Bloom's: Application Difficulty Level: Medium Learning Objective: 13-03 Physical; mandatory; and cultural requirements for product adaptation Topic: Physical or Mandatory Requirements and Adaptation
36.(p. 364)_____ is a term used to identify concern with the environmental consequences of a variety of marketing activities. A.Green marketing B. Hybrid business C. Greenfield business D. Greenhouse business E. Alternative marketing Green marketing is a term used to identify concern with the environmental consequences of a variety of marketing activities. AACSB: Analytic Bloom's: Knowledge Difficulty Level: Easy Learning Objective: 13-03 Physical; mandatory; and cultural requirements for product adaptation Topic: Green Marketing and Product Development 37.(p. 364)Which of the following has been at the forefront of the "green movement?" A. The United States B. Japan C.Europe D. OPEC countries E. NAFTA countries Europe has/have been at the forefront of the "green movement," with strong public opinion and specific legislation favoring environmentally friendly marketing and products.

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture