Even the same brand perhaps but if there is no strong

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even the same brand, perhaps – but if there is no strong brand preference at play in the decision, it is simply a Staple – Convenience product, not a Specialty product. 2. Impulse products are a type of Convenience product that the consumer decides on-the-spot to purchase with very little thought or effort. These are usually infrequently purchased products, which keeps them out of the Staples sub-classification; and they are not purchased in response to some type of urgent or emergency-based situation, which keeps them out of the Emergency products sub-classification (described next). 3. Emergency products are a type of Convenience product that the consumer purchases in response to some type of urgent or emergency-based condition. For example, if a consumer has forgotten her partner’s birthday and needs a last-minute gift, or if a Vancouver homeowner has to shovel his driveway in a snowstorm but has no shovel, the resulting purchases of a gift and a shovel would be made in response to these mild “emergencies”. Due to time or context constraints, the consumer will not expend much time comparing product options and solutions but will very quickly choose the first product that addresses the emergency in a satisfactory way.
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  • Fall '19
  • Brand, Type theory, Specialty Products

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