the marketing program and designing the marketing organization. D. The “control phase” of the strategic marketing process involves comparing quantified goals with the actual results to identify deviations, identify the causes of any deviations, and formulae new plans and actions based on these findings. In this quiz question, the marketing audit shows Tom that he needs to take corrective action, which means to fix problems that are found. E. “Execution” is an activity taken during the implementation phase of the strategic marketing program, but is not a phase alone.
Question 9 1 / 1 pts Skip to question text.Assume Bob of "Gut-Bomb Burgers" Corp. would like to increase his company's market share by one sharepoint to a total of nine percent. The burger industry's total marketing effort is $50 million. Bob is currently spending $4 million on marketing. How much additional money would Bob have to invest in marketing to increase his company's market share by one share point?
Question 10 0 / 1 pts Skip to question text.The Jungo Corporation, which produces waffle-irons, is reviewing the effectiveness of their marketing planin consideration of modifying it for the next year. Their main competition is the Nordan Corporation which also produces waffle-irons of basically equivalent quality. Based on recent research conducted by Jungo, the perceived value of the Nordan Waffle-irons is 142. The perceived value of the Jungo waffle-irons is 161. What is the Customer Value-Add (CVA) Ratio for the Jungo waffle-irons?