Concepts of social responsibility profit

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Concepts of Social Responsibility Profit Responsibility Idea that companies have a simple duty—to maximize profits for their owners or shareholders. Stakeholder Responsibility 
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Focuses on the obligations an organization has to those who can affect achievement of its  objectives, including customers, employees, suppliers, and distributors. Societal Responsibility Refers to obligations that organizations have to (1) the preservation of the ecological  environment, and (2) the general public. Triple-bottom-line Recognition of the need for organizations to improve the state of people, the planet, and profit  simultaneously, if they are to achieve sustainable, long-term growth. Sustainable Marketing Refers to seeking to meet today’s (global) economic, environmental, and social needs without  compromising the opportunity for future generations to meet theirs. Green Marketing:   Marketing efforts to produce, promote, and reclaim environmentally  sensitive products. Social Audit and Sustainable Development Social Audit:   A systematic assessment of a firm’s objectives, strategies, and performance in the domain of  social responsibility. Marketing and Social responsibility programs are integrated
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  • Summer '14
  • Marketing, Corporate social responsibility, social responsibility programs

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