One of the strategies is to assure the public that it

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rational egoism. One of the strategies is to assure the public that it has taken the necessary steps to prevent an occurrence of such disaster in future ( Khan & Rodrigues, 2015 ). Moreover, the company could ensure that all the victims of the disaster are compensated adequately so that the public can change the perception towards the firm. Similarly, confessing publicly about the mistake is important in winning the reputation back. Furthermore, Joe Fresh should emphasize on enhanced quality products. Such a strategy can help the company to fulfill the rational egoism moral code by pursuing self-interest (profit maximization). The reason is that quality is a tool for attracting some consumers without the need to persuade. Apart from that, Joe Fresh can work on improving workers’ rights as a way of boosting their morale to produce more. Even though the Bangladesh disaster was a component of poor construction and lack of oversight, the government should play a role in preventing situations where some authorities give permits to factories without site visit.
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ETHICS IN INTERNATIONAL BUSINESS 5 References Amankwah-Amoah, J. (2015). Where will the axe fall? An integrative framework for understanding attributions after a business failure. European Business Review , 27 (4), 409-429. Backer, L. C. (2015). Are Supply Chains Transnational Legal Orders?: What We Can Learn from the Rana Plaza Factory Building Collapse. Bischak, D. P., & Woiceshyn, J. (2016). Leadership virtues exposed: Ethical leadership lessons from leading in rock climbing. Journal of Leadership & Organizational Studies , 23 (3), 248-259. Biswas, A., Rahman, A., Mashreky, S. R., Humaira, T., & Dalal, K. (2015). Rescue and emergency management of a man-made disaster: lesson learnt from a collapse factory building, Bangladesh. The Scientific World Journal , 2015 . Khan, Z. R., & Rodrigues, G. (2015). Human before the garment: Bangladesh tragedy revisited. Ethical manufacturing or lack thereof in garment manufacturing industry. World , 5 (1). Thaler, J., & Helmig, B. (2016). Do codes of conduct and ethical leadership influence public employees’ attitudes and behaviours? An experimental analysis. Public Management Review , 18 (9), 1365-1399.
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