Human Resources Starbucks has created over a million jobs to youths across the globe. Employees are highly respected and valued since they are the ones steering up the process. The employees are the ones who convey the company's products and cultures to the consumers and also sets up the prestige through their efforts. The human resource management motivates and rewards the employees regularly for the tremendous job and services they are offering to the company and its environs. The employees enjoy the benefits of the company and enable them to gain skills and knowledge as they work in the company. The company provides job training, education opportunities and their health care insurances.
Starbucks 4 The company relies mostly on technological services offered by its employees who have knowledge of IT. The company has a website that is managed and serviced by its IT experts where they advertise their products online and even allows the customers to book their products while away. This has led to the growth of the Starbucks Company and attraction of more customers to their coffee shops. Starbucks Reputation Starbucks is the most admired company in the globe. The recent research carried by Fortune Magazine showed that the company is ranked as the 5 th most admired and is the leading company worldwide in food service industry. Furthermore, the Magazine report stated that the company is ranked top in the areas of people management, investments, quality products, social responsibility and innovation among others. The company is among the top ten after Apple, Google and Amazon. In management, the Starbucks has good management skills since the company has never reported losses on the grounds of mismanagement of resources. Their customer service policy impresses many since the there policy is to offer the complimentary beverage. One customer from Toronto narrated how he was served in a crowded place and even went ahead to score a beverage voucher. Starbucks has a blog where they post whenever something happens, and this encourages social interaction. Innovation and technology Currently, the world is going to digital, and no individual lacks behind. The digital innovation in the Starbucks Company is brewing at a high rate especially after they hired a new technology officer, Gerri Martin-Flickinger from the Silicon Valley. It is currently hard to tell
Starbucks 5 whether the Starbucks Company deals with food and beverages or a technology company. The company investing in over 60 countries worldwide and having over 20,000 stores, recent investments in technology have made them leaders in the digital space. The company uses social media platforms and their websites to market their goods and services and in turn reach more consumers all over the world.
- Summer '16
- Smith Eliud