The school superintendent assumes a primary

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the school superintendent assumes a primary leadership role for planning, implementing, and evaluating the effectiveness of a district's public relations program, the school district's public relations director, human resources director, school principal, classroom teacher, and other certified and classified personnel have significant roles in a successful school public relations program.” (Scot, 2008) This article did a great job addressing and explain how it’s a shared responsibility in applying effective communication not only in the schools amongst the staff but also the community as well. This article lacked real life and relatable resources, it as great how this article stressed that not only should the leaders communicate but its just as an equal effort for the supportive staff to be able to master the ability of two-way communication. Why Public-School Leaders Must Embrace Social Media Now The start of this article captured a pure essence on why Leaders need to act now in incorporating the avenues in having a positive relationship with the public. “the demand that public schools’ market themselves in order to compete for precious government dollars has reached a fever pitch.” ( Clark, 2012) . Times have changed in how and ways schools can and will be able to gain funds and atention from not only the community but also the government as well. “I’m convinced that if schools want to improve their image with taxpayers, they must begin to use social media.” ( Clark, 2012) Social Media as now become a huge staple in reaching multiple audience and helping to gain atention from celebrities and more. With the proper people in place and proper cause a school can, start a trending topic and become a social media sensation. Schools now post video clips from basketball games, to dance recitals and if the content deems to be great this content can trend and bring atention to a school, students
Running head: PUBLIC RELATIONS AND LEADERSHIP IN THE SCHOOLS and parents will see this and it may push the parents to want their child to atend a school based on what was seen on social media. This opens the doors of communication, not only will a PR have to post these eye-catching photos or videos, but they most also promote the academic aspect as well. There must be a person who can effectively run the social media account and know everything there is to know about the school, so that the personal can answer any and all questions that the public may have. This article was typical , It was able to give feedback and data on why schools should have and include social media in everyday life, the article also gave some advice on branding, and communication also “ School districts can also use social media to highlight the hard work of their students and staff, and their school district’s accomplishments.” ( Clark, 2012). Based on the content this article provided support and evidence that supports the reasons in which why schools need and should include Public Relations in the schools.

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