Spend time looking at your audience and determining the best way to reach them

Spend time looking at your audience and determining

This preview shows page 3 - 5 out of 5 pages.

Spend time looking at your audience and determining the best way to reach them. Not every customer can be reached the same way. 5. Marketing Budget
Image of page 3
This is the last and likely trickiest piece of the plan. Your marketing budget will need to strike a fine balance between being high enough to make an impact, but low enough not to wipe out your start-up fund. Gather costs for the tactics you outlined in step 4. If you have the option of working with multiple media outlets, gather quotes from a few so that you can compare and contrast their services and value. Don’t overlook the importance of your marketing plan. If done well, your marketing plan can easily become a rallying point for you and your employees; something to strive towards and succeed at. It can also be a way for you to focus if you ever find yourself uncertain about what to do next. Take the time to create a marketing plan that works. Its good profitable business in the food retailing sector. Increasing and odd working hours in the big corporate houses and rising government initiatives has surely given a climb to the Coffee/Tea/ Water/Soda/Snack and even Lassi vending machines business. Lots of investors are ready to put in their money in this. As a part of its expansion, Cafe Desire actively looks for franchisees to expand its business in different areas pan-India whereas Bonhomia is actively looking for distributors to service the retail partners - modern trade chains, gourmet stores, hotel and restaurant partners as well as for the online platform. The brand seeks entrepreneurs who are passionate and are ready to join hands to witness a change in lifestyle of Indian consumers. Mother Dairy plans to install its Lassi vending machines at a total of 300 locations in Delhi/NCR in the next few months.
Image of page 4
Image of page 5

You've reached the end of your free preview.

Want to read all 5 pages?

  • Winter '18
  • jablonski
  • Marketing, Small business Administration, U.S. Census Bureau, Mother Dairy

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask ( soon) You can ask (will expire )
Answers in as fast as 15 minutes
A+ icon
Ask Expert Tutors