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4.List five legal obligations when marketing and briefly summarise them.5.List five sources of external and internal information on international markets.
Task 2 – Performance Evidence1.In a workplace or simulated workplace environment, document the processes for the following activities during a project to analyse consumer behaviour:ScenarioYou have been employed by Roxy in their international marketing department. They have asked you to commence a project that would entail looking at their previous marketing report that was produced in 2007 (APPENDIX A) and update it to 2019 by focusing on the following elements of the projectInstructions:
Identify if Roxy’s target market is still correctly segmented and in accordance with the marketing report? (Explain your reasons for your answer)Identify Roxy’s consumer attributes SELECT product IDENTIFY the market segmentDESCRIBE market attributes12345Identify the main features of Roxy’s products in accordance with the marketing reportHow would you explain to senior management the current level of consumer interest?What new marketing strategies would you recommend (4P’s) Are cultural aspects still relevant to the profiled market. ExplainInvestigate any new trends in consumer needs for Roxy’s products or services through analysis of trends and past performance of Roxy products and services both within Australia and within relevant international settingsReview Roxy’s past marketing, including plans, strategies and campaigns or positioning of products or services for effectiveness of focus of appeal; both within Australia and within relevant international settingsAssess lifestyle influences on consumer behaviour and estimate their impact for products or servicesRecommend new marketing strategies (think technology and influences)How will you ensure marketing strategies address innate and acquired needs of Roxy consumers, and appeal to motives that influence decision-makingSelect appropriate marketing strategies for the following innate needs. Explain your reasons.INNATE NEEDSMARKETING STRATEGYREASONS (why you selected the marketing strategy)
Select appropriate marketing strategies for the following acquired needs. Explain your reasons.ACQUIRED NEEDSMARKETING STRATEGYREASONS (why you selected the marketing strategy)Explain how your marketing appeal will continue to meet legal and ethical obligations, and budgetary requirements of the marketing plan, and check for cultural appropriatenessAppendix AROXYMARKETING REPORT
ContentsEXECUTIVE SUMMARY1 INTRODUCTION2 RELEVENT ENVIRONMENTS2.1Economic environment2.2Technological Environment2.3Political and Legal2.4Cultural and Social Environment3 COMPETITIVE SITUATION ANALYSIS3.1Intensity of competitive rivalry within the industry3.2Threat of new entrants to the industry3.2 Risk of competition from substitute products4 SWOT ANALYSIS AND POSITION ON GE GRIDSWOT AnalysisPosition on the GE Grid5 MARKET RESEARCH NEEDS