List five legal obligations when marketing and briefly summarise them 5 List

List five legal obligations when marketing and

This preview shows page 6 - 12 out of 43 pages.

4.List five legal obligations when marketing and briefly summarise them.5.List five sources of external and internal information on international markets.
Image of page 6
Task 2 – Performance Evidence 1.In a workplace or simulated workplace environment, document the processes for the following activities during a project to analyse consumer behaviour:ScenarioYou have been employed by Roxy in their international marketing department. They have asked you to commence a project that would entail looking at their previous marketing report that was produced in 2007 (APPENDIX A) and update it to 2019 by focusing on the following elements of the projectInstructions:
Image of page 7
Identify if Roxy’s target market is still correctly segmented and in accordance with the marketing report? (Explain your reasons for your answer)Identify Roxy’s consumer attributes SELECT product IDENTIFY the market segmentDESCRIBE market attributes 1 2 3 4 5 Identify the main features of Roxy’s products in accordance with the marketing report How would you explain to senior management the current level of consumer interest? What new marketing strategies would you recommend (4P’s) Are cultural aspects still relevant to the profiled market. Explain Investigate any new trends in consumer needs for Roxy’s products or services through analysis of trends and past performance of Roxy products and services both within Australia and within relevant international settings Review Roxy’s past marketing, including plans, strategies and campaigns or positioning of products or services for effectiveness of focus of appeal; both within Australia and within relevant international settings Assess lifestyle influences on consumer behaviour and estimate their impact for products or services Recommend new marketing strategies (think technology and influences) How will you ensure marketing strategies address innate and acquired needs of Roxy consumers, and appeal to motives that influence decision-making Select appropriate marketing strategies for the following innate needs. Explain your reasons . INNATE NEEDS MARKETING STRATEGY REASONS (why you selected the marketing strategy)
Image of page 8
Select appropriate marketing strategies for the following acquired needs. Explain your reasons. ACQUIRED NEEDS MARKETING STRATEGY REASONS (why you selected the marketing strategy) Explain how your marketing appeal will continue to meet legal and ethical obligations, and budgetary requirements of the marketing plan, and check for cultural appropriateness Appendix A ROXY MARKETING REPORT
Image of page 9
Image of page 10
Contents EXECUTIVE SUMMARY 1 INTRODUCTION 2 RELEVENT ENVIRONMENTS 2.1 Economic environment 2.2 Technological Environment 2.3 Political and Legal 2.4 Cultural and Social Environment 3 COMPETITIVE SITUATION ANALYSIS 3.1 Intensity of competitive rivalry within the industry 3.2 Threat of new entrants to the industry 3.2 Risk of competition from substitute products 4 SWOT ANALYSIS AND POSITION ON GE GRID SWOT Analysis Position on the GE Grid 5 MARKET RESEARCH NEEDS
Image of page 11
Image of page 12

You've reached the end of your free preview.

Want to read all 43 pages?

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture