180 p 153 The statement I plan to see the new Tom Hanks movie is an example of

180 p 153 the statement i plan to see the new tom

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180. (p. 153) The statement, "I plan to see the new Tom Hanks movie," is an example of: A. a drive B. reinforcement C. an attitude D. a belief E. an intention AACSB: Reflective Thinking Bloom's: Application Difficulty: Medium Learning Objective: 06-02 understand how psychological variables affect an individual's buying behavior. 181. (p. 154) Which of the following would be the most difficult task facing a marketing manager? A. Discover the attitudes of the firm's target market. B. Change existing negative attitudes. C. Create new attitudes toward his or her brand. D. Promote existing attitudes. E. Strengthen existing positive attitudes. AACSB: Analytic Bloom's: Comprehension Difficulty: Medium Learning Objective: 06-02 understand how psychological variables affect an individual's buying behavior. 6-111
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Chapter 06 - Final Consumers and Their Buying Behavior 182. (p. 155) _____ is an outcome or event that a person anticipates or looks forward to. A. A response B. A need C. A desire D. An expectation E. An attitude AACSB: Analytic Bloom's: Knowledge Difficulty: Easy Learning Objective: 06-02 understand how psychological variables affect an individual's buying behavior. 183. (p. 155) An expectation is A. an event that a person likes to remember. B. a positive cue. C. an unfulfilled need. D. an outcome that a person looks forward to. E. None of the above. AACSB: Analytic Bloom's: Knowledge Difficulty: Easy Learning Objective: 06-02 understand how psychological variables affect an individual's buying behavior. 184. (p. 155) Trust is the confidence a person has in the promises or actions of A. another person. B. a brand. C. a company. D. a recommender. E. All of the above. AACSB: Analytic Bloom's: Knowledge Difficulty: Easy Learning Objective: 06-02 understand how psychological variables affect an individual's buying behavior. 6-112
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Chapter 06 - Final Consumers and Their Buying Behavior 185. (p. 156) Psychographics may also be called A. personality analytics. B. social group dynamics. C. lifestyle analysis. D. opinion insight. E. attitude measures. AACSB: Diversity Bloom's: Knowledge Difficulty: Easy Learning Objective: 06-02 understand how psychological variables affect an individual's buying behavior. 186. (p. 156) The AIO items used in life-style analysis include: A. activities, intentions, and opinions. B. attitudes, intentions, and opinions. C. attitudes, income, and opinions. D. activities, interests, and opinions. E. attitudes, interests, and opinions. AACSB: Analytic Bloom's: Knowledge Difficulty: Medium Learning Objective: 06-02 understand how psychological variables affect an individual's buying behavior. 187. (p. 156) Psychographics or life-style analysis analyzes an individual's: A. opinions. B. demographics. C. activities. D. interests. E. All of the above. AACSB: Diversity Bloom's: Knowledge Difficulty: Easy Learning Objective: 06-02 understand how psychological variables affect an individual's buying behavior.
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