GoPro increased the number of videos they released including the videos from

Gopro increased the number of videos they released

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cameras while the Company benefited from the quality showcased in the videos. GoPro increased the number of videos they released including the videos from the users. Sources assert that GoPro enjoys a total of 25 million followers on their social media platforms. Partnerships Burrows (2014), argues that GoPro partners with other business enterprises promote their brand. Corporations add value to the dynamic market. Over the recent years, GoPro has partnered with hotels and other institutions that do not offer adventures or sports activities. For instance, Marriott has partnered with GoPro so that its customers would buy the GoPro cameras
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A PROJECT ABOUT GoPro 4 to record their fun activities over their period of stay in the hotel. This strategy has helped GoPro to penetrate the market in Latin America and Caribbean Highlands (Burrows 2014). Marriot encourages its customer to upload the pictures taken over the vigil on their social media pages. Therefore, social media supplements partnership.Reliable sources argue that GoPro partnered with this hotel to improve the branding of their products. The company has over the year invented new ways of broadening their prowess. In August 2016, GoPro entered a partnership with Reliance Digital Company in India. Reliance Digital is a fast growing company with 1800 stores operating in 500 different cities. Gopro used this approach to capture the attention of the India’s young generation. The Agents at Reliance Digital Company educates their clients on GoPro cameras. Partnership with and Indian based company also allows GoPro to counter the growing popularity of the companies selling cameras, e.g., Canon and Sony. GoPro states that it would offer consumer awareness in different languages such as Korean, Japanese Portuguese, and French to capture these locations. Moreover, in May last year, GoPro signed another partnership with Red Bull (Company Odell, 2016). The deal was to distribute the products in the international markets, Content production, and Cross-production. Unique advertising and branding GoPro has a unique style in marketing and advertising of its products; the company uses its customers to advertise its products. According to Miller et al., (2016), GoPro awards the individuals who share their videos captured using GoPro cameras. They also have a massive number of followers on YouTube. The marketing department uploads two videos received from the public on their YouTube channel monthly. They also sponsor sporting events to bring their brand closer to the public ( Bobowski, 2014). Also, GoPro has featured athletes, and other sports
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A PROJECT ABOUT GoPro 5 personalities to strengthen their brand. The sports persons capture their fascinating speed events, and GoPro uses the pictures and Video output to reach out to its clients (Bobowski, 2014) Understanding Market needs The high quality devices produced by GoPro are highly demanded in the Market. The action cameras can be used to take the footage of sporting and recreational activities such as swimming, rock climbing, surfing and running (GoPro, 2014). Its products are convenient since they are waterproof and can be attached anywhere. The cameras are small in size, therefore, easy
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  • Spring '16
  • Readon Esilima
  • Marketing

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