Which of the following is the best example of the long tail approach to selling

Which of the following is the best example of the

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67) Which of the following is the best example of the long tail approach to selling?A) Nearly 20 percent of the videos delivered by Netflix are older or obscure titles from its vast collection of videos.B) Kraft Foods focuses on the 20 percent of U.S. households that purchase 80 percent of the Miracle Whip the company markets.C) Barnes & Noble stocks the most popular books and magazines in its retail stores.D) Google lets advertisers target certain ads to certain segments of search engine users.E) Staples segments its business-to-business markets based on sales volume.Answer: ADifficulty: ModerateLO: 7.2: Understand the need for market segmentation and the approaches available to do itAACSB: Analytical thinking68) Age and gender are examples of demographic segmentation variables. Answer: TRUEDifficulty: ModerateLO: 7.2: Understand the need for market segmentation and the approaches available to do it
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69) The members of Generation Y were born between 1965 and 1976. Answer: FALSEDifficulty: ModerateLO: 7.2: Understand the need for market segmentation and the approaches available to do itAACSB: Diverse and multicultural work environments70) When compared to generations older than them, a greater proportion of Millennials have never been married.Answer: TRUEDifficulty: ModerateLO: 7.2: Understand the need for market segmentation and the approaches available to do itAACSB: Diverse and multicultural work environments71) The number of Americans aged 65 or older has decreased in recent years.Answer: FALSEDifficulty: ModerateLO: 7.2: Understand the need for market segmentation and the approaches available to do itAACSB: Diverse and multicultural work environments72) In comparison to trailing-edge boomers, leading-edge boomers spend a higher proportion of their income on non-discretionary items.Answer: FALSEDifficulty: ModerateLO: 7.2: Understand the need for market segmentation and the approaches available to do itAACSB: Diverse and multicultural work environments73) In 2012, women were more likely than men to marry someone with less education.Answer: TRUEDifficulty: ModerateLO: 7.2: Understand the need for market segmentation and the approaches available to do itAACSB: Diverse and multicultural work environments74) The 20 percent of U.S. households that have the highest incomes have more discretionary spending than other market segments.Answer: TRUEDifficulty: ModerateLO: 7.2: Understand the need for market segmentation and the approaches available to do itAACSB: Diverse and multicultural work environments75) Hispanic Americans are the fastest-growing minority group in the United States. Answer: FALSEDifficulty: DifficultLO: 7.2: Understand the need for market segmentation and the approaches available to do itAACSB: Diverse and multicultural work environments
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76) Content marketing is designed to establish thought leadership and to appear like the kind of content created by individuals or media organizations, rather than by advertisers.
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